If your business’s website does not visually command attention and give visitors a reason to stay, they will leave before your written content has a chance to make an impression. As technology advances, professional quality photography is becoming more and more crucial for all types of websites. Photography is your chance to portray what your business does, who you serve and most importantly, your identity as a company.

Here are some important tips to keep in mind when considering photography options for your website:

No Quality In Stock
Stock photography is abundant, decent in quality and relatively inexpensive compared to hiring a photographer. And it is usually pretty easy to find a stock photo that portrays what you are looking for. But stock photos are cold, generic, overused and pretty easy to recognize in today’s online environment. Using real photographs of your employees, products, services or location will go a long way in establishing credibility, especially if your competitors are just using stock photos. Continue reading →