A great business portrait is a very valuable tool in marketing your visual brand. Your business portrait will project the image of your company as well as your professional services. Your business portrait should portray the image that you would like to project of yourself, your company and your brand. Not only should you have professional business portraits created for your company website, you also need to think about having the right image for the numerous other sites where your business profile is displayed. A great business portrait will build trust and enhance your professional image on your website, blog, Facebook, Twitter, Linked-In and other social media sites. Having multiple photographs is a great way for people to be able to see who you are and feel like they can connect with you.
The Importance of Having Several Business Portraits
Headshots used to be associated with models, movie stars, and Hollywood celebrities. But nowadays, headshots are used for business marketing as well. As a business owner, your face will be associated with your business and brand. That is why it is imperative to have a high quality, professional headshot. No matter how good of a photo your camera, or camera phone takes, that isn’t going to be good enough for the message you are trying to convey. If you are a business owner, entrepreneur, or professional, below are some of the reasons for using a professional photographer to take a headshot for your business.
Adds A Personal Touch
You can add a personal touch to your “about us” page, with a portrait headshot. Consumers want to see a photo of the person with whom they are doing business. When you include a portrait on your website, your business becomes much more personal.
The best investment for your company, brand, and team is to hire a professional headshot photographer. Before launching your company, you hired a designer to create your website, logo and your stationary. Headshot sessions are the same thing, an asset for your company, but for the personal side of your brand.
Multiple Uses For Your Photographs
- Your website, particularly the about us and team page
- Business page on social media
- Blog articles
- Guest posts
- Author descriptions
- Career testimonials
- Email profile
You will also want to use these photographs for printed marketing materials and your corporate events.
Choosing the perfect headshot you want to use after a headshot session can be quiet task. Your goal is to choose a headshot that is authentic, represents your brand, shows your personality and evokes interest. A successful headshot consists of a mixture of variables. Beyond just looking good in your headshot, here are some key ingredients.
The purpose of having a professional business headshot is to show who you are and give the viewer an image to connect to. You want to choose a headshot that shows your personality and your best side. A great business headshot has a combination of confidence and approachability. The point is to show yourself as someone who knows what he or she is doing, while at the same time not coming off as unapproachable. Continue reading