Your realtor headshot is the keystone of your personal brand. If you are spending money to advertise your profile on places like Zillow Premier Agent or realtor.com, it is even more important.

Below you we will provide you with tips to ensure that your realtor headshot is sending the right message about your brand. That message should be that you are competent, trustworthy, and confident enough to help people through one of the most important decisions of their lives.

How To Look Trustworthy In Your Realtor Headshot
• Smile – People who looked happy in their photographs are viewed as more trustworthy. Studies show that people who smile in their headshot are seen as far more likable and influential than those that do not. Continue reading →