We have all heard the old adage that you never get a second chance to make a first impression, and it remains true. But what has changed is where these first impressions are made. A professional headshot (executive headshot, business headshot, business portrait, etc) is the easiest and quickest way to make a great first impression with your audience. Your target market tends to buy from people or businesses they identify with. Nowadays, it is easy to build familiarity and rapport in the minds of your consumers before you ever meet them.
Google and other search engines have become the tools of choice for potential customers and prospective employers. An up to date and flattering, perhaps even creative, headshot is essential to putting your best face forward and creating a positive and confidence building first impression. You have probably noticed that Google posts people’s photos alongside their search rankings. One study concludes that an image in your search results increases click throughs by 150 percent. Thus the advantages to one’s personal branding by having a professional headshot attached to each of one’s social media pages are obvious. So once you have a professional headshot that you love, make sure you utilize it in all of your marketing channels. Continue reading
Having a photo of yourself significantly increases your credibility with people who find you on the internet. It innately makes you easier to relate to, and more trustworthy. If you have a social media presence hopefully you have already heard the statistics supporting using a photograph as opposed to a logo. People are more likely to interact with a profile that has a photo rather than a logo. This personalizes your business. It reassures them they are doing business with a person not just another faceless business. A current and professional headshot will help your potential clients, employers and others to instantly connect and identify with you. 
Blog posts, websites, social media profiles and accounts with images get better reader and user response than those without. One very important element to helping your product or service stand out above the competition is the quality of the images being used. Quality images will impress your potential customers and current clients.
Getting your photo taken can quiet nerve racking, especially when you do not consider yourself photogenic. Many people are faced with this problem, but there are remedies to make you look your very best. Looking and feeling good in front of the camera is a skill that you can learn. 
Today, advertising is not just about getting your name out there anymore. To make your business or career successful you have to stand out among the competition by putting your best face forward. From company websites to business oriented social media sites like LinkedIn, you are the most powerful marking tool on your page.
Special events are celebrations that make up a lifetime of memories. Making sure that you have a professional, experienced photographer to capture these moments means making sure that you can look back on your most special days and see your friends, family, and colleagues at their best. 
A picture really is worth a thousand words. Through the skillful manipulation of environment and technology, the result can be an image that enhances the esthetic side of your website dramatically. More than ever, companies both large and small are realizing that photography is one of the most powerful marketing techniques there is.
When running your own business, it is essential that you create a powerful online presence that makes a lasting impact on your audience. Potential clients are more likely to reach out and connect with you. You may not have a website, but there are now many online platforms where you can market yourself for little to no cost. Many even provide the same results you would get from a dedicated website. There is absolutely no reason to not have an online presence in today’s marketplace. So here are simple ways to create an impactful online presence.
When listing a home, real estate agents often think about curbside appeal, selling price, and the local market but too few agents spend enough time truly considering professional photography services. Today, home buyers are not starting their home search in an agent’s office. They are starting the home buying process online. To grab the most attention, earn the best price, and create home buying buzz, you need professionally staged real estate photography.
We have all heard the old cliché, “A picture is worth a thousand words”. In online marketing this is especially true. Investing in professional photography for your dental website is well worth the investment.