Most people think of corporate headshots and business portraits in terms of full color. It is true that color portraits convey a richness and drama that grayscale images may not accomplish. But more and more companies are choosing to use black and white images on their websites.
What Are The Benefits Of Color Photography?
Color photography can be very useful, whether published in print or online. Color catches the eye. It is considered more appealing and attractive by many people than black and white. Color can convey the message of your story, webpage or headshot better, as well. If you are showing pictures of your new office or your new product, it would make sense to exhibit them in all their real, colorful existence. Color headshots seem to be the standard but there is still a need for a great black and white headshot. Continue reading
Most people will go through life without ever having to hire a professional photographer. Unless we are talking about wedding photographers, or portrait photographers who photograph our kids for school.
If your business’s website does not visually command attention and give visitors a reason to stay, they will leave before your written content has a chance to make an impression. As technology advances, 
Professional photography is one of the best ways to capture memories and preserve photos with the highest quality to look back on for many years to come. There are many reasons to take professional photos, and if you have a big occasion coming up, one of the best things you can do is get in touch with Capitol Photo Headshots.
LinkedIn is one of the best ways on the internet to promote yourself as a professional. Your LinkedIn page is like your very own personal online portal where you can list your achievements and accomplishments and details about your job experience and skills. This information is shared with everyone who you are connected with, as well as other professionals, headhunters, CEO’s and recruiters who might be looking for someone like you and stumble upon your profile. LinkedIn is also regarded as the second best way to get a job nowadays, second only to employee referrals. It is imperative that you know how to communicate your value to like minded professionals and employers and it all starts with your picture.
Your professional image says a lot about you and your brand. When you make an important decision to get your headshots done professionally, it shows the world you mean business. Since the rise of social media, audiences are vast and your headshot is the first impression you give to the people that find you online. But before you book your session, there are a few things to consider to ensure you get the results you want.
Product photography is a critical and essential investment for any business. The advertising and marketing world has always been visually oriented and even more so today. As it turns out, 90 percent of all information our brains process is visual. Our brains process visual information no less than 60,000 times faster than text, which is a major reason why we tend to remember 80 percent of what we see, but only 20 percent of what we read. To make your website, digital marketing, promotional materials, and print advertisements stand out, professional product photography is essential. There is only so much that can be said in words, and amazing photos of your products are the biggest influence behind your customers’ buying decisions.
We have all heard the old adage that you never get a second chance to make a first impression, and it remains true. But what has changed is where these first impressions are made. A professional headshot (executive headshot, business headshot, business portrait, etc) is the easiest and quickest way to make a great first impression with your audience. Your target market tends to buy from people or businesses they identify with. Nowadays, it is easy to build familiarity and rapport in the minds of your consumers before you ever meet them.
Having a photo of yourself significantly increases your credibility with people who find you on the internet. It innately makes you easier to relate to, and more trustworthy. If you have a social media presence hopefully you have already heard the statistics supporting using a photograph as opposed to a logo. People are more likely to interact with a profile that has a photo rather than a logo. This personalizes your business. It reassures them they are doing business with a person not just another faceless business. A current and professional headshot will help your potential clients, employers and others to instantly connect and identify with you. 
Blog posts, websites, social media profiles and accounts with images get better reader and user response than those without. One very important element to helping your product or service stand out above the competition is the quality of the images being used. Quality images will impress your potential customers and current clients.