We’ve all heard the old saying you’re not getting a second chance to make a first impression, and it’s still real. But where these first experiences were made, what has changed. The easiest and fastest way to make a great first impression with your audience is a professional headshot (executive headshot, business headshot, business portrait, etc.). Your target market tends to buy from established individuals or businesses. Before you ever meet them, it’s easy to build trust and relationships in your customers ‘ minds today.
Google and other search engines have become the tools of choice for potential customers and prospective employers. An up to date and flattering, perhaps even creative, headshot is essential to putting your best face forward and creating a positive and confidence building first impression. You have probably noticed that Google posts people’s photos alongside their search rankings. One study concludes that an image in your search results increases click throughs by 150 percent. Thus the advantages to one’s personal branding by having a professional headshot attached to each of one’s social media pages are obvious. So once you have a professional headshot that you love, make sure you utilize it in all of your marketing channels. Continue reading
Having a photo of yourself increases your credibility significantly with people on the internet who find you. It makes you relate to it innately easier and more trustworthy. Ideally, if you have a social media presence, you’ve seen the statistics that support using an image instead of a logo. People are more likely to engage with a profile that does not have a logo but an image. This will customize your company. It reassures them that they are not just doing another faceless business with a man. A current and professional headshot will help you instantly connect and identify with your potential clients, employers and others.
When To Update Your Headshot
• Your appearance has changed since your last headshot. Maybe you have a new hair color or style, got glasses or contact or maybe the clothing you wore in your last headshot is starting to look a little out of date. It may seem obvious, but you really need to look like your headshot in order for people to relate with and trust you. An outdated photo is not going to show people that you are on top of your game. Continue reading
Getting your photo taken can shake your nerves quietly, particularly if you don’t feel you’re photogenic. This problem is faced by many people, but there are ways to make you look your best. Standing in front of the camera and feeling good is a skill you must know.
Embrace Your Uniqueness
No matter where they are or what they wear, photogenic people appear comfortable. But note the word, trustingly. It’s not because they’re more beautiful than the rest of the world, it’s because their beauty is less self-conscious.
Many people lack the confidence because they find faults on their face such as the gap in your teeth, the crow’s-feet that appear when they smile, or their stubborn hair. Rather than trying to hide what you consider your faults, embrace what makes you unique. Continue reading
Today, advertising is not just about getting your name out there anymore. To make your business or career successful you have to stand out among the competition by putting your best face forward. From company websites to business oriented social media sites like LinkedIn, you are the most powerful marking tool on your page.
Show Your Personality
Whether you are a corporate executive or an entrepreneur, your headshot is part of your brand. As one of your essential marketing tools, your photograph gets you noticed and encourages people to engage with you. Your headshot photograph shows your personality and helps convey your approachability, friendliness and professionalism. Continue reading
Special events are celebrations that make up a lifetime of memories. Making sure that you have a professional, experienced photographer to capture these moments means making sure that you can look back on your most special days and see your friends, family, and colleagues at their best.
Corporate and Commercial Photography
Having a professional photographer at your event is a must! We can capture professional pictures that can be used to promote future events, and showcase some examples to future clients. Capturing your event through professional photography can provide a nice visual documentation of your event without having your future clients rely too much on imagination. Having photos documented has unlimited positives, they can also be used later to present certain events on websites, flyers, portfolios, etc. Continue reading
Every occupation needs a headshot photo and if you do not already have one, it may be time to consider meeting with a professional. A headshot captured by a professional photographer is the best way to make sure people know exactly who you are. People want to be able to recognize you at your first meeting and your headshot will help them to identify the right person they are looking for. With potential clients, your headshot is your virtual handshake. The photo will also come in handy for many needs such as your website, public relations, advertising, and more.
What Your Headshots Should Say To Potential Clients
You want your headshots to tell your clients that you’re a professional. That you take yourself and what you represent seriously. You also want your headshots to state that you’re approachable. Portraits can be an intimate look at a person, which means that your headshot can make you seem accessible and transparent. This establishes some immediate trust with your potential clients.Also what you wear and how you pose and your personality that comes out in your headshot are important, this gives you a chance to shape the expectations from potential clients. Continue reading
A great business portrait is a very valuable tool in marketing your visual brand. Your business portrait will project the image of your company as well as your professional services. Your business portrait should portray the image that you would like to project of yourself, your company and your brand. Not only should you have professional business portraits created for your company website, you also need to think about having the right image for the numerous other sites where your business profile is displayed. A great business portrait will build trust and enhance your professional image on your website, blog, Facebook, Twitter, Linked-In and other social media sites. Having multiple photographs is a great way for people to be able to see who you are and feel like they can connect with you.
The Importance of Having Several Business Portraits
If it has been a while since you have taken a professional headshot, then you may want to consider getting one taken. There are several ways that a business can benefit if you get a professional head shot taken. Below are some of the benefits of taking corporate headshots at Capitol Photo Interactive:
Make The Right First Impression
First impressions are very important. The first impression that clients get could be one of the main factors that determines whether they decide to do business with you. A professional headshot will help your potential clients get the right first impression of you. For example, when people see your professional headshot, they can get the impression that you are warm, creative and approachable. Your clients are also more likely to take you seriously if you have a professional head shot. They want to do business with people who look the part. Continue reading
The 21st Century has changed the way we conduct our personal and our business lives. Gone are the days of the business card and here to stay is the social media profile, and just like a business card, why would you want a shabby profile? Your pictures convey a lot about you, and Business Photography Fairfield CT understands that. The old adage that a picture is worth a thousand words really underestimates just how valuable your image can be when it comes to your customer making the right choice— your choice. Continue reading
Most local business owners today know that their reputation is everything when it comes to building a brand and getting new and repeat customers. A bad reputation within your industry or within your community can have devastating effects on your business.
Bad reputations are traveling by more than just word of mouth in today’s market. The internet has become a popular resource for sharing information, and unfortunately for those with a poor reputation, it has become a tool to spread negative information about businesses as well. Continue reading