Headshots used to be associated with models, movie stars, and Hollywood celebrities. But nowadays, headshots are used for business marketing as well. As a business owner, your face will be associated with your business and brand. That is why it is imperative to have a high quality, professional headshot. No matter how good of a photo your camera, or camera phone takes, that isn’t going to be good enough for the message you are trying to convey. If you are a business owner, entrepreneur, or professional, below are some of the reasons for using a professional photographer to take a headshot for your business.
Adds A Personal Touch
You can add a personal touch to your “about us” page, with a portrait headshot. Consumers want to see a photo of the person with whom they are doing business. When you include a portrait on your website, your business becomes much more personal.
The best investment for your company, brand, and team is to hire a professional headshot photographer. Before launching your company, you hired a designer to create your website, logo and your stationary. Headshot sessions are the same thing, an asset for your company, but for the personal side of your brand.
Multiple Uses For Your Photographs
- Your website, particularly the about us and team page
- Business page on social media
- Blog articles
- Guest posts
- Author descriptions
- Career testimonials
- Email profile
You will also want to use these photographs for printed marketing materials and your corporate events.
We all know that a professional headshot is important to be able to convey the right message to your clients, especially if you want to be taken seriously. Below we have listed the three top reasons why it is important to have more than one look for your business headshot.
The Company Directory
The faces of a company are what clients often look for when researching a company. Your professional headshot will be the first impression you will make on your clients and it lets them know what to expect from you. It is also important to have high resolution headshots that will stand out among the others.
Business headshots are a great way to make yourself look more professional in your career. Hiring a business headshot photographer to photograph you in their studio or to come to your workplace will give you an edge in the business world.Important details go into getting a professional headshot taken such as clothes to wear, makeup, background, hairstyles, and more. Below are some ideas you can check out on how you would like to look in your photoshoot.
Important details go into getting a professional headshot taken such as clothes to wear, makeup, background, hairstyles, and more. Below are some ideas you can check out on how you would like to look in your photoshoot.
Wear Appropriate Clothing
Think about the look you are trying to convey to people who are going to see your business photo. You can dress up for your headshot like you would for a day at the office, but wearing a shirt or a suit is common for men who do not normally wear one at work.
You do not have to worry about your pants and shoes if you are planning to get only the top half of your body photographed but if you are having a full body portrait taken then your entire outfit you choose to wear, including shoes is important. Continue reading
The importance of professional business portraits in today’s market never not be underestimated. A business portrait will often be the first appearance the people in your company will make to a potential customer or client.
First Impressions Count
Whether customers see your photo through social media, website, or more traditional print media, it is vital a good impression is made.
A Good Quality Portrait Or Headshot Will:
• Build trust in your people and your brand.
• Present a professional and inviting front to your business. Continue reading
When it comes to choosing a background for your professional headshots, you have plenty of options. Ideally, you want a headshot background that does not draw any attention to itself. Headshots for creative professions may incorporate more drama, color, pattern and texture providing it does not take focus away from the subject.
Whichever background you decide to use for your headshot, make sure it helps convey the meaning you intend to capture in the end result you are after. Below are a list of background ideas for your business headshot.
Let us start with the standard. Most corporate headshots require a plain white background. The white background is clean and does not provide and distractions and the viewer’s attention is immediately pulled into the face in the image. Continue reading
We have all heard the old adage that you never get a second chance to make a first impression, and it remains true. But what has changed is where these first impressions are made. A professional headshot (executive headshot, business headshot, business portrait, etc) is the easiest and quickest way to make a great first impression with your audience. Your target market tends to buy from people or businesses they identify with. Nowadays, it is easy to build familiarity and rapport in the minds of your consumers before you ever meet them.
Google and other search engines have become the tools of choice for potential customers and prospective employers. An up to date and flattering, perhaps even creative, headshot is essential to putting your best face forward and creating a positive and confidence building first impression. You have probably noticed that Google posts people’s photos alongside their search rankings. One study concludes that an image in your search results increases click throughs by 150 percent. Thus the advantages to one’s personal branding by having a professional headshot attached to each of one’s social media pages are obvious. So once you have a professional headshot that you love, make sure you utilize it in all of your marketing channels. Continue reading
When you think of headshots, you tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies. Continue reading