Why a Professional Headshot is Important for Business

Business meetingHeadshots used to be associated with models, movie stars, and Hollywood celebrities. But nowadays, headshots are used for business marketing as well. As a business owner, your face will be associated with your business and brand. That is why it is imperative to have a high quality, professional headshot. No matter how good of a photo your camera, or camera phone takes, that isn’t going to be good enough for the message you are trying to convey. If you are a business owner, entrepreneur, or professional, below are some of the reasons for using a professional photographer to take a headshot for your business.

Adds A Personal Touch
You can add a personal touch to your “about us” page, with a portrait headshot. Consumers want to see a photo of the person with whom they are doing business. When you include a portrait on your website, your business becomes much more personal.

Enhances Your Biography Page
Your biography or “about” page usually gets the most web traffic, so it iscrucial that it includes headshots of all your professional staff. When visitors log on to a biography page, they don’t just want to read about the person running the company business, they want to connect the business with a face. When you add a headshot to a biography it gives the page more professionalism.

Makes Your Website Look More Professional
Your website will look more professional if it has more consistent images. Keep in mind that having multiple headshots can be distracting. Consider using the same one for all your social media pages.

Useful For Market And Branding Collateral
Branding is much more than just a catchy logo. Your headshot is an emotional tie that you make with your customers. As a business owner, you want to use marketing collateral to talk about pertinent information, regarding merchandise and services. Your headshot is a critical part of your marketing collateral.

Contact Us Today
For the highest quality headshots, contact Capitol Photo Headshots today at 203-255-4002.

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