Studies have shown that a first impression is built within the first 7 seconds of being seen. We tend to begin business relationships with people we have not met yet in this age of technology and digital profiles. With that being said, you do not have the luxury of missing an opportunity to make a good impression. This is where the power of a strong profile and portrait comes into play.
An amazing headshot will ensure that your audience receives your virtual handshake warmly and generates a positive impression. Below are 7 tips to ensure you make a great impression online to your prospective clients.
Headshots used to be associated with models, movie stars, and Hollywood celebrities. But nowadays, headshots are used for business marketing as well. As a business owner, your face will be associated with your business and brand. That is why it is imperative to have a high quality, professional headshot. No matter how good of a photo your camera, or camera phone takes, that isn’t going to be good enough for the message you are trying to convey. If you are a business owner, entrepreneur, or professional, below are some of the reasons for using a professional photographer to take a headshot for your business.
Adds A Personal Touch
You can add a personal touch to your “about us” page, with a portrait headshot. Consumers want to see a photo of the person with whom they are doing business. When you include a portrait on your website, your business becomes much more personal.
The best investment for your company, brand, and team is to hire a professional headshot photographer. Before launching your company, you hired a designer to create your website, logo and your stationary. Headshot sessions are the same thing, an asset for your company, but for the personal side of your brand.
Multiple Uses For Your Photographs
- Your website, particularly the about us and team page
- Business page on social media
- Blog articles
- Guest posts
- Author descriptions
- Career testimonials
- Email profile
You will also want to use these photographs for printed marketing materials and your corporate events.
We all know that a professional headshot is important to be able to convey the right message to your clients, especially if you want to be taken seriously. Below we have listed the three top reasons why it is important to have more than one look for your business headshot.
The Company Directory
The faces of a company are what clients often look for when researching a company. Your professional headshot will be the first impression you will make on your clients and it lets them know what to expect from you. It is also important to have high resolution headshots that will stand out among the others.
A good headshot makes the best first impression. If you are starting a new job, a new business venture, or a new role within your company, then it is time to update your business headshot. As a business professional, having an up-to-date headshot is a necessity.
Is A Professional Headshot Really Important?
As society has become more and more dependent on the internet for information, the use of images has become more important. Regardless of the need, most people turn to their cell phone or computer for the solution.
We all know that a corporate headshot serves as your first impression. It has many uses, such as your LinkedIn profile or within your email signature. With that being said, your headshot needs to look professional and it should be relatively recent. Below are eight tips that can make getting a great headshot as easy as it sounds.
Choose Clothing That Speaks To You And Your Profession
When you have the best corporate headshot it gives the person looking at it a glimpse into you and who you are. Make sure your headshot shows some personality! If you work in a more artsy profession, make sure your clothes reflect that. On the flip side, if you need to wear a suit and tie, wear some jewelry or a colorful scarf or tie to bring out some of your personal flair.
Ready to schedule your business headshot? We have a few healthful tips you should take into consideration before reaching out to a professional photographer. Do your research, plan and ask questions. Here are 5 tips to help make sure your business headshot is amazing.
Contact A Professional Photographer
You need a photographer who understands business headshots, branding and about what your headshot is trying to say. A photographer who specializes in family portraits might be able to get a great portrait but that is not the same as being able to encapsulate your personal brand through a great business headshot. Continue reading
What impression does your online personality give to potential clients? When prospective clients look up your business they are not just looking at what you do, they are also looking at who you are. An appropriate headshot is the difference between landing a client or not.
Making A First Impression
In today’s competitive world, when it comes to winning a new client, a first impression has the potential to make or break the relationship. The internet has made that all important first impression so much more essential. Continue reading
For business individuals and teams, there are many occasions where getting a new professional headshot is beneficial, or necessary for proper publicity. Below are a list of examples of when it it time to update your headshot.
If it has been many years since you were photographed, or perhaps your look has changed, you may want to update your professional headshot so your public profile matches real life.
Finding the right photographer and taking a session of professional headshots can be a lot of work. If you end up not liking your photos, it usually comes down to communication with your photographer. If your photographer has to guess at what you want, or how you want to be portrayed, you both may end up frustrated and disappointed during the session. Below are some ways to make sure you are happy with your headshots.
The Purpose Of The Professional Headshots
Are you updating a company headshot, or your resume? Telling your photographer why you need the photos will help them determine the correct look for your session.
Research Your Photographer Continue reading