We’ve all heard the old saying you’re not getting a second chance to make a first impression, and it’s still real. But where these first experiences were made, what has changed. The easiest and fastest way to make a great first impression with your audience is a professional headshot (executive headshot, business headshot, business portrait, etc.). Your target market tends to buy from established individuals or businesses. Before you ever meet them, it’s easy to build trust and relationships in your customers ‘ minds today.
Google and other search engines have become the tools of choice for potential customers and prospective employers. An up to date and flattering, perhaps even creative, headshot is essential to putting your best face forward and creating a positive and confidence building first impression. You have probably noticed that Google posts people’s photos alongside their search rankings. One study concludes that an image in your search results increases click throughs by 150 percent. Thus the advantages to one’s personal branding by having a professional headshot attached to each of one’s social media pages are obvious. So once you have a professional headshot that you love, make sure you utilize it in all of your marketing channels. Continue reading
Having a photo of yourself increases your credibility significantly with people on the internet who find you. It makes you relate to it innately easier and more trustworthy. Ideally, if you have a social media presence, you’ve seen the statistics that support using an image instead of a logo. People are more likely to engage with a profile that does not have a logo but an image. This will customize your company. It reassures them that they are not just doing another faceless business with a man. A current and professional headshot will help you instantly connect and identify with your potential clients, employers and others.
When To Update Your Headshot
• Your appearance has changed since your last headshot. Maybe you have a new hair color or style, got glasses or contact or maybe the clothing you wore in your last headshot is starting to look a little out of date. It may seem obvious, but you really need to look like your headshot in order for people to relate with and trust you. An outdated photo is not going to show people that you are on top of your game. Continue reading
Getting your photo taken can shake your nerves quietly, particularly if you don’t feel you’re photogenic. This problem is faced by many people, but there are ways to make you look your best. Standing in front of the camera and feeling good is a skill you must know.
Embrace Your Uniqueness
No matter where they are or what they wear, photogenic people appear comfortable. But note the word, trustingly. It’s not because they’re more beautiful than the rest of the world, it’s because their beauty is less self-conscious.
Many people lack the confidence because they find faults on their face such as the gap in your teeth, the crow’s-feet that appear when they smile, or their stubborn hair. Rather than trying to hide what you consider your faults, embrace what makes you unique. Continue reading
Today, advertising is not just about getting your name out there anymore. To make your business or career successful you have to stand out among the competition by putting your best face forward. From company websites to business oriented social media sites like LinkedIn, you are the most powerful marking tool on your page.
Show Your Personality
Whether you are a corporate executive or an entrepreneur, your headshot is part of your brand. As one of your essential marketing tools, your photograph gets you noticed and encourages people to engage with you. Your headshot photograph shows your personality and helps convey your approachability, friendliness and professionalism. Continue reading
Special events are celebrations that make up a lifetime of memories. Making sure that you have a professional, experienced photographer to capture these moments means making sure that you can look back on your most special days and see your friends, family, and colleagues at their best.
Corporate and Commercial Photography
Having a professional photographer at your event is a must! We can capture professional pictures that can be used to promote future events, and showcase some examples to future clients. Capturing your event through professional photography can provide a nice visual documentation of your event without having your future clients rely too much on imagination. Having photos documented has unlimited positives, they can also be used later to present certain events on websites, flyers, portfolios, etc. Continue reading
A picture really is worth a thousand words. Through the skillful manipulation of environment and technology, the result can be an image that enhances the esthetic side of your website dramatically. More than ever, companies both large and small are realizing that photography is one of the most powerful marketing techniques there is.
Photos are being utilized in magazines, books, billboards, and other printed materials to evoke an emotional response in potential customers. Positive images can create a positive atmosphere for your website through facial expressions, lighting and movement. And emotions are important when it comes to making a purchase. If a potential buyer does not see any photos regarding a certain product or service, they may be inclined to feel a sense of distrust or even reluctance to contact the company. Continue reading
When running your own business, it is essential that you create a powerful online presence that makes a lasting impact on your audience. Potential clients are more likely to reach out and connect with you. You may not have a website, but there are now many online platforms where you can market yourself for little to no cost. Many even provide the same results you would get from a dedicated website. There is absolutely no reason to not have an online presence in today’s marketplace. So here are simple ways to create an impactful online presence.
• Professional Headshot
A professional headshot shows the face behind your business. A professional photo can be integrated into your entire brand and indicates the level at which you conduct business. Professional photographers can capture your personality and use the best angle and lighting to enhance all of your online profiles. Continue reading
When listing a home, real estate agents often think about curbside appeal, selling price, and the local market but too few agents spend enough time truly considering professional photography services. Today, home buyers are not starting their home search in an agent’s office. They are starting the home buying process online. To grab the most attention, earn the best price, and create home buying buzz, you need professionally staged real estate photography.
Create A Great First Impression
It is a known fact that today’s home buyers start their search online, but researchers have found that more specifically, home buyers spend the first twenty seconds looking at a home listing analyzing the home’s exterior shot. If your home has a lackluster exterior shot, most home buyers will not bother looking at other photographs or gathering other information about the home. Grabbing home buyers attention with an exterior shot that maximizes the home’s positive attributes and downplays any potential negatives through photography can instantly peak increase interest in a home. Continue reading
We have all heard the old cliché, “A picture is worth a thousand words”. In online marketing, this is especially true. Investing in professional photography for your dental website is well worth the investment.
Is Your Dental Practice Website Visually Appealing?
Your website’s design and the overall image are very important because a person typically decides if they like a website within the first 0.05 seconds of visiting it. Having great photos of you, your practice and your staff can improve the quality of your website. Hiring a professional photographer provides unique imagery that makes your site stand out. It also gives prospective new patients a look inside your dental practice.
Earn Trust With A Doctor Headshot And About Us Section
Posting a professional headshot on your website of you, your team and your practice are very important. It projects the image and style you want patients and potential patients to relate to. The right photography builds a bond with the person viewing it and ensures all your marketing material looks like it is truly yours. Continue reading
Consumers have a wealth of information at their fingertips these days. Potential clients and employers rely heavily on your digital identity to make decisions. What your online presence says about you can be a deal breaker. Take your online reputation into your own hands rather than leaving it up to chance. Here are some tips on how:
A good place it starts is by doing a search of your name or business and see what comes up. Determine whether the first search results are representative of you and your brand. Do other people show up before you? Would it be easy to get you confused with another person or business? An easy way to do this is with a quality profile picture, putting your face to your name. Your profile picture is often times the first impression potential clients get of you, so you want to make sure it is the right impression. Professional business portraits will make you look polished and reputable in addition to establishing your identity. Continue reading