Category Archives: Blog Posts

What Is The Importance Of Headshot?

Business HeadshotWhen you think of headshots, you tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies. Continue reading

What Are The 3 Things Your Headshot Says?

Professional HeadshotEvery occupation needs a headshot photo and if you do not already have one, it may be time to consider meeting with a professional. A headshot captured by a professional photographer is the best way to make sure people know exactly who you are. People want to be able to recognize you at your first meeting and your headshot will help them to identify the right person they are looking for. With potential clients, your headshot is your virtual handshake. The photo will also come in handy for many needs such as your website, public relations, advertising, and more.

What Your Headshots Should Say To Potential Clients

You want your headshots to tell your clients that you’re a professional. That you take yourself and what you represent seriously. You also want your headshots to state that you’re approachable. Portraits can be an intimate look at a person, which means that your headshot can make you seem accessible and transparent. This establishes some immediate trust with your potential clients.Also what you wear and how you pose and your personality that comes out in your headshot are important, this gives you a chance to shape the expectations from potential clients. Continue reading

In Need Of Numerous Business Portraits?

A great business portrait is a very valuable tool in marketing your visual brand. Your business portrait will project the image of your company as well as your professional services. Your business portrait should portray the image that you would like to project of yourself, your company and your brand. Not only should you have professional business portraits created for your company website, you also need to think about having the right image for the numerous other sites where your business profile is displayed. A great business portrait will build trust and enhance your professional image on your website, blog, Facebook, Twitter, Linked-In and other social media sites. Having multiple photographs is a great way for people to be able to see who you are and feel like they can connect with you.

The Importance of Having Several Business Portraits

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You’ll Be Needing An Updated Headshot

photo shootIf it has been a while since you have taken a professional headshot, then you may want to consider getting one taken. There are several ways that a business can benefit if you get a professional head shot taken. Below are some of the benefits of taking corporate headshots at Capitol Photo Interactive:

Make The Right First Impression
First impressions are very important. The first impression that clients get could be one of the main factors that determines whether they decide to do business with you. A professional headshot will help your potential clients get the right first impression of you. For example, when people see your professional headshot, they can get the impression that you are warm, creative and approachable. Your clients are also more likely to take you seriously if you have a professional head shot. They want to do business with people who look the part. Continue reading

Corporate and Headshot Photography

The 21st Century has changed the way we conduct our personal and our business lives. Gone are the days of the business card and here to stay is the social media profile, and just like a business card, why would you want a shabby profile? Your pictures convey a lot about you, and Business Photography Fairfield CT understands that. The old adage that a picture is worth a thousand words really underestimates just how valuable your image can be when it comes to your customer making the right choice— your choice. Continue reading

Managing Your Brand’s Reputation

Reputation ManagementMost local business owners today know that their reputation is everything when it comes to building a brand and getting new and repeat customers. A bad reputation within your industry or within your community can have devastating effects on your business.

Bad reputations are traveling by more than just word of mouth in today’s market. The internet has become a popular resource for sharing information, and unfortunately for those with a poor reputation, it has become a tool to spread negative information about businesses as well. Continue reading

7 Key Tips to Making Your Virtual First Impression

First ImplessionStudies have shown that a first impression is built within the first 7 seconds of being seen. We tend to begin business relationships with people we have not met yet in this age of technology and digital profiles. With that being said, you do not have the luxury of missing an opportunity to make a good impression. This is where the power of a strong profile and portrait comes into play.

An amazing headshot will ensure that your audience receives your virtual handshake warmly and generates a positive impression. Below are 7 tips to ensure you make a great impression online to your prospective clients.

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Why a Professional Headshot is Important for Business

Business meetingHeadshots used to be associated with models, movie stars, and Hollywood celebrities. But nowadays, headshots are used for business marketing as well. As a business owner, your face will be associated with your business and brand. That is why it is imperative to have a high quality, professional headshot. No matter how good of a photo your camera, or camera phone takes, that isn’t going to be good enough for the message you are trying to convey. If you are a business owner, entrepreneur, or professional, below are some of the reasons for using a professional photographer to take a headshot for your business.

Adds A Personal Touch
You can add a personal touch to your “about us” page, with a portrait headshot. Consumers want to see a photo of the person with whom they are doing business. When you include a portrait on your website, your business becomes much more personal.

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Professional Headshots: The Best Investment for Your Business

Professional HeadshotThe best investment for your company, brand, and team is to hire a professional headshot photographer. Before launching your company, you hired a designer to create your website, logo and your stationary. Headshot sessions are the same thing, an asset for your company, but for the personal side of your brand.

Multiple Uses For Your Photographs

  • Your website, particularly the about us and team page
  • Business page on social media
  • Blog articles
  • Guest posts
  • Author descriptions
  • Career testimonials
  • Email profile

 

You will also want to use these photographs for printed marketing materials and your corporate events.

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Why Do You Need More Than One Headshot?

ThinkingWe all know that a professional headshot is important to be able to convey the right message to your clients, especially if you want to be taken seriously. Below we have listed the three top reasons why it is important to have more than one look for your business headshot.

 

The Company Directory

The faces of a company are what clients often look for when researching a company. Your professional headshot will be the first impression you will make on your clients and it lets them know what to expect from you. It is also important to have high resolution headshots that will stand out among the others.

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