When running your own business, it is essential that you create a powerful online presence that makes a lasting impact on your audience. Potential clients are more likely to reach out and connect with you. You may not have a website, but there are now many online platforms where you can market yourself for little to no cost. Many even provide the same results you would get from a dedicated website. There is absolutely no reason to not have an online presence in today’s marketplace. So here are simple ways to create an impactful online presence.
• Professional Headshot
A professional headshot shows the face behind your business. A professional photo can be integrated into your entire brand and indicates the level at which you conduct business. Professional photographers can capture your personality and use the best angle and lighting to enhance all of your online profiles. Continue reading
We live in a very technologically driven world. When people want to know about something or someone, what is the first thing they do? They go online. When they want to find out about a product or service, they Google it. When they want to find out more about a person, they’re heading to Facebook, Instagram, Twitter, & Linked-In. Online appearance is extremely important. Many people make their decision while researching online. Whether you are searching for your dream job, vying for a promotion or hoping to appeal to prospective clients, your headshot should communicate that you care enough about your appearance and your profession to invest in it.
Common Headshot Mistakes
Your Smile Is Not Genuine – Your smile is your most important business tool. A professional photographer’s job is to bring out the best smile in every single person. Continue reading
Every occupation needs a headshot photo and if you do not already have one, it may be time to consider meeting with a professional. A headshot captured by a professional photographer is the best way to make sure people know exactly who you are. People want to be able to recognize you at your first meeting and your headshot will help them to identify the right person they are looking for. With potential clients, your headshot is your virtual handshake. The photo will also come in handy for many needs such as your website, public relations, advertising, and more.
What Your Headshots Should Say To Potential Clients
You want your headshots to tell your clients that you’re a professional. That you take yourself and what you represent seriously. You also want your headshots to state that you’re approachable. Portraits can be an intimate look at a person, which means that your headshot can make you seem accessible and transparent. This establishes some immediate trust with your potential clients.Also what you wear and how you pose and your personality that comes out in your headshot are important, this gives you a chance to shape the expectations from potential clients. Continue reading
A great business portrait is a very valuable tool in marketing your visual brand. Your business portrait will project the image of your company as well as your professional services. Your business portrait should portray the image that you would like to project of yourself, your company and your brand. Not only should you have professional business portraits created for your company website, you also need to think about having the right image for the numerous other sites where your business profile is displayed. A great business portrait will build trust and enhance your professional image on your website, blog, Facebook, Twitter, Linked-In and other social media sites. Having multiple photographs is a great way for people to be able to see who you are and feel like they can connect with you.
The Importance of Having Several Business Portraits
If it has been a while since you have taken a professional headshot, then you may want to consider getting one taken. There are several ways that a business can benefit if you get a professional head shot taken. Below are some of the benefits of taking corporate headshots at Capitol Photo Interactive:
Make The Right First Impression
First impressions are very important. The first impression that clients get could be one of the main factors that determines whether they decide to do business with you. A professional headshot will help your potential clients get the right first impression of you. For example, when people see your professional headshot, they can get the impression that you are warm, creative and approachable. Your clients are also more likely to take you seriously if you have a professional head shot. They want to do business with people who look the part. Continue reading
The 21st Century has changed the way we conduct our personal and our business lives. Gone are the days of the business card and here to stay is the social media profile, and just like a business card, why would you want a shabby profile? Your pictures convey a lot about you, and Business Photography Fairfield CT understands that. The old adage that a picture is worth a thousand words really underestimates just how valuable your image can be when it comes to your customer making the right choice— your choice. Continue reading
The best investment for your company, brand, and team is to hire a professional headshot photographer. Before launching your company, you hired a designer to create your website, logo and your stationary. Headshot sessions are the same thing, an asset for your company, but for the personal side of your brand.
Multiple Uses For Your Photographs
- Your website, particularly the about us and team page
- Business page on social media
- Blog articles
- Guest posts
- Author descriptions
- Career testimonials
- Email profile
You will also want to use these photographs for printed marketing materials and your corporate events.
We all know that a corporate headshot serves as your first impression. It has many uses, such as your LinkedIn profile or within your email signature. With that being said, your headshot needs to look professional and it should be relatively recent. Below are eight tips that can make getting a great headshot as easy as it sounds.
Choose Clothing That Speaks To You And Your Profession
When you have the best corporate headshot it gives the person looking at it a glimpse into you and who you are. Make sure your headshot shows some personality! If you work in a more artsy profession, make sure your clothes reflect that. On the flip side, if you need to wear a suit and tie, wear some jewelry or a colorful scarf or tie to bring out some of your personal flair.
Ready to schedule your business headshot? We have a few healthful tips you should take into consideration before reaching out to a professional photographer. Do your research, plan and ask questions. Here are 5 tips to help make sure your business headshot is amazing.
Contact A Professional Photographer
You need a photographer who understands business headshots, branding and about what your headshot is trying to say. A photographer who specializes in family portraits might be able to get a great portrait but that is not the same as being able to encapsulate your personal brand through a great business headshot. Continue reading
What impression does your online personality give to potential clients? When prospective clients look up your business they are not just looking at what you do, they are also looking at who you are. An appropriate headshot is the difference between landing a client or not.
Making A First Impression
In today’s competitive world, when it comes to winning a new client, a first impression has the potential to make or break the relationship. The internet has made that all important first impression so much more essential. Continue reading