When running your own business, it is essential that you create a powerful online presence that makes a lasting impact on your audience. Potential clients are more likely to reach out and connect with you. You may not have a website, but there are now many online platforms where you can market yourself for little to no cost. Many even provide the same results you would get from a dedicated website. There is absolutely no reason to not have an online presence in today’s marketplace. So here are simple ways to create an impactful online presence.
• Professional Headshot
A professional headshot shows the face behind your business. A professional photo can be integrated into your entire brand and indicates the level at which you conduct business. Professional photographers can capture your personality and use the best angle and lighting to enhance all of your online profiles. Continue reading
We have all heard the old cliché, “A picture is worth a thousand words”. In online marketing, this is especially true. Investing in professional photography for your dental website is well worth the investment.
Is Your Dental Practice Website Visually Appealing?
Your website’s design and the overall image are very important because a person typically decides if they like a website within the first 0.05 seconds of visiting it. Having great photos of you, your practice and your staff can improve the quality of your website. Hiring a professional photographer provides unique imagery that makes your site stand out. It also gives prospective new patients a look inside your dental practice.
Earn Trust With A Doctor Headshot And About Us Section
Posting a professional headshot on your website of you, your team and your practice are very important. It projects the image and style you want patients and potential patients to relate to. The right photography builds a bond with the person viewing it and ensures all your marketing material looks like it is truly yours. Continue reading
When you think of headshots, you tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies.
A professional headshot is one of the most powerful and affordable pieces of your personal brand. A professional headshot is simply a ‘must-have’ for some professionals as they are a way of marketing yourself, branding yourself, getting your face in front of the general public. People are more likely to do business with those they know, like and trust. A polished professional headshot should portray what you want others think about you and your business. Your headshot should reflect professionalism, trustworthiness and friendliness. Continue reading
Every occupation needs a headshot photo and if you do not already have one, it may be time to consider meeting with a professional. A headshot captured by a professional photographer is the best way to make sure people know exactly who you are. People want to be able to recognize you at your first meeting and your headshot will help them to identify the right person they are looking for. With potential clients, your headshot is your virtual handshake. The photo will also come in handy for many needs such as your website, public relations, advertising, and more.
What Your Headshots Should Say To Potential Clients
You want your headshots to tell your clients that you’re a professional. That you take yourself and what you represent seriously. You also want your headshots to state that you’re approachable. Portraits can be an intimate look at a person, which means that your headshot can make you seem accessible and transparent. This establishes some immediate trust with your potential clients.Also what you wear and how you pose and your personality that comes out in your headshot are important, this gives you a chance to shape the expectations from potential clients. Continue reading
The best investment for your company, brand, and team is to hire a professional headshot photographer. Before launching your company, you hired a designer to create your website, logo and your stationary. Headshot sessions are the same thing, an asset for your company, but for the personal side of your brand.
Multiple Uses For Your Photographs
- Your website, particularly the about us and team page
- Business page on social media
- Blog articles
- Guest posts
- Author descriptions
- Career testimonials
- Email profile
You will also want to use these photographs for printed marketing materials and your corporate events.
We all know that a professional headshot is important to be able to convey the right message to your clients, especially if you want to be taken seriously. Below we have listed the three top reasons why it is important to have more than one look for your business headshot.
The Company Directory
The faces of a company are what clients often look for when researching a company. Your professional headshot will be the first impression you will make on your clients and it lets them know what to expect from you. It is also important to have high resolution headshots that will stand out among the others.
A good headshot makes the best first impression. If you are starting a new job, a new business venture, or a new role within your company, then it is time to update your business headshot. As a business professional, having an up-to-date headshot is a necessity.
Is A Professional Headshot Really Important?
As society has become more and more dependent on the internet for information, the use of images has become more important. Regardless of the need, most people turn to their cell phone or computer for the solution.
We all know that a corporate headshot serves as your first impression. It has many uses, such as your LinkedIn profile or within your email signature. With that being said, your headshot needs to look professional and it should be relatively recent. Below are eight tips that can make getting a great headshot as easy as it sounds.
Choose Clothing That Speaks To You And Your Profession
When you have the best corporate headshot it gives the person looking at it a glimpse into you and who you are. Make sure your headshot shows some personality! If you work in a more artsy profession, make sure your clothes reflect that. On the flip side, if you need to wear a suit and tie, wear some jewelry or a colorful scarf or tie to bring out some of your personal flair.
Your LinkedIn page is often your first impression on potential employers or companies you want to do business with. No matter what your industry or whether you are freelance, employed or looking for work, a professional headshot on your LinkedIn page will increase your chance of success. LinkedIn is the world’s largest professional network. If you are not on it, you are missing out. And if you do not have a good profile photo, you are still missing out.
Why Your Headshot Needs An Update
If you do not have a good headshot, then you are not leaving a good first impression with potential clients, business partners, employers, employees, etc. These people need to know that you are three things, friendly, trustworthy, and professional. What better way to demonstrate that then through an amazing profile photo? It does not matter what you write in your profile, no one is going to take you seriously if your photo is amateur. So what makes a good headshot? Continue reading
If it has been a while since you have taken a professional headshot, then you may want to consider getting one taken. There are several ways that a business can benefit if you get a professional head shot taken. Below are some of the benefits of taking corporate headshots at Capitol PhotoInteractive:
Make The Right First Impression
First impressions are very important. The first impression that clients get could be one of the main factors that determines whether they decide to do business with you. A professional headshot will help your potential clients get the right first impression of you. For example, when people see your professional headshot, they can get the impression that you are warm, creative and approachable. Your clients are also more likely to take you seriously if you have a professional head shot. They want to do business with people who look the part. Continue reading