Professional headshots are important for your company. When a potential client lands on your website or LinkedIn account, you just have a few seconds to make a first impression. You are your name. Potential clients decide very quickly when they meet you or see your headshot if they feel a connection with you and your business. Looks like you are approachable, professional, confident? All of these are important features of the brand of your firm. It’s important to be careful on the headshot you share with your future customer.
• Hire A Professional To Look Professional
If you view yourself as someone with expertise or credentials of some sort, you need to represent that in your online images. There is only one way to do this, really. Use an image taken by a professional photographer specializing in headshot photography for business and corporate use.
Everyone wants beautiful headshots for the business. Whether you’re the CEO of a big company or the owner of a small business, you’ll need a beautiful portrait to better project your face. Below are some of the top reasons why you need professional business headshots.
Before making a decision to do business with a new company, hiring a new contractor or employee, or making a purchase, the first thing anyone does is look up on the internet first. People should be doing their homework online before they even see you. Getting a decent and appealing picture of yourself is an important part of your image online.
Websites, social media accounts, and even avatars in blog comments are viewed as more trustworthy and accurate where there is a person’s legitimate headshot picture, rather than an anonymous placeholder. Continue reading
Many people are going to go through life without ever having a professional photographer. Perhaps we’re worried about wedding photography, or portrait photography taking photos of our children for school.
Increasingly, though, people launch companies from their homes and workplaces, and need a photographer. Maybe they start a website to sell things, or they have started a service company and need pictures for a brochure and a website. Using imagery of some sort these days is crucial to a small business success, as customers are constantly engaged in communicating and participating in different ways.
Hire A Professional Photographer
It is a safe and fair investment to hire a professional photographer to take headshots for you. Continue reading
We’ve all heard the old saying you’re not getting a second chance to make a first impression, and it’s still real. But where these first experiences were made, what has changed. The easiest and fastest way to make a great first impression with your audience is a professional headshot (executive headshot, business headshot, business portrait, etc.). Your target market tends to buy from established individuals or businesses. Before you ever meet them, it’s easy to build trust and relationships in your customers ‘ minds today.
Google and other search engines have become the tools of choice for potential customers and prospective employers. An up to date and flattering, perhaps even creative, headshot is essential to putting your best face forward and creating a positive and confidence building first impression. You have probably noticed that Google posts people’s photos alongside their search rankings. One study concludes that an image in your search results increases click throughs by 150 percent. Thus the advantages to one’s personal branding by having a professional headshot attached to each of one’s social media pages are obvious. So once you have a professional headshot that you love, make sure you utilize it in all of your marketing channels. Continue reading
Getting your photo taken can shake your nerves quietly, particularly if you don’t feel you’re photogenic. This problem is faced by many people, but there are ways to make you look your best. Standing in front of the camera and feeling good is a skill you must know.
Embrace Your Uniqueness
No matter where they are or what they wear, photogenic people appear comfortable. But note the word, trustingly. It’s not because they’re more beautiful than the rest of the world, it’s because their beauty is less self-conscious.
Many people lack the confidence because they find faults on their face such as the gap in your teeth, the crow’s-feet that appear when they smile, or their stubborn hair. Rather than trying to hide what you consider your faults, embrace what makes you unique. Continue reading
Consumers have a wealth of information at their fingertips these days. Potential clients and employers rely heavily on your digital identity to make decisions. What your online presence says about you can be a deal breaker. Take your online reputation into your own hands rather than leaving it up to chance. Here are some tips on how:
A good place it starts is by doing a search of your name or business and see what comes up. Determine whether the first search results are representative of you and your brand. Do other people show up before you? Would it be easy to get you confused with another person or business? An easy way to do this is with a quality profile picture, putting your face to your name. Your profile picture is often times the first impression potential clients get of you, so you want to make sure it is the right impression. Professional business portraits will make you look polished and reputable in addition to establishing your identity. Continue reading
A good professional business portrait on LinkedIn (and anywhere else) is one of the most effective ways for you to stand out and market yourself. Just having a profile picture alone is enough to make your profile 14 times more likely to be viewed!
Wardrobe Is The Key
When considering what to wear for your headshot, it is best to consider what is appropriate for your industry. Someone in finance or law would probably be expected to wear a suit, while someone in advertising could wear something a little more casual and creative. Think about what you want to communicate about you and your organization. Wear clothes that support rather than distract from your face. Continue reading
In today’s competitive business and social environment success or failure can hinge on how well you are able to connect with your client base. Words go only so far in bringing your message to the market. Nothing out performs a well executed portrait’s ability to help you connect at a deeper level with your prospective clients. An unbelievable creative portrait can speak volumes. An image of you skillfully created brings you and your clients face to face like no other medium.
Traditional Corporate Headshot
Most traditional corporate headshots are of well-dressed and well groomed individuals. They give a sense of being an organized, structured, and professional company. Continue reading
When you think of headshots, you tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies.
A professional headshot is one of the most powerful and affordable pieces of your personal brand. A professional headshot is simply a ‘must-have’ for some professionals as they are a way of marketing yourself, branding yourself, getting your face in front of the general public. People are more likely to do business with those they know, like and trust. A polished professional headshot should portray what you want others think about you and your business. Your headshot should reflect professionalism, trustworthiness and friendliness. Continue reading
A great business portrait is a very valuable tool in marketing your visual brand. Your business portrait will project the image of your company as well as your professional services. Your business portrait should portray the image that you would like to project of yourself, your company and your brand. Not only should you have professional business portraits created for your company website, you also need to think about having the right image for the numerous other sites where your business profile is displayed. A great business portrait will build trust and enhance your professional image on your website, blog, Facebook, Twitter, Linked-In and other social media sites. Having multiple photographs is a great way for people to be able to see who you are and feel like they can connect with you.
The Importance of Having Several Business Portraits