We’ve all heard the old saying you’re not getting a second chance to make a first impression, and it’s still real. But where these first experiences were made, what has changed. The easiest and fastest way to make a great first impression with your audience is a professional headshot (executive headshot, business headshot, business portrait, etc.). Your target market tends to buy from established individuals or businesses. Before you ever meet them, it’s easy to build trust and relationships in your customers ‘ minds today.
Google and other search engines have become the tools of choice for potential customers and prospective employers. An up to date and flattering, perhaps even creative, headshot is essential to putting your best face forward and creating a positive and confidence building first impression. You have probably noticed that Google posts people’s photos alongside their search rankings. One study concludes that an image in your search results increases click throughs by 150 percent. Thus the advantages to one’s personal branding by having a professional headshot attached to each of one’s social media pages are obvious. So once you have a professional headshot that you love, make sure you utilize it in all of your marketing channels. Continue reading
Getting your photo taken can shake your nerves quietly, particularly if you don’t feel you’re photogenic. This problem is faced by many people, but there are ways to make you look your best. Standing in front of the camera and feeling good is a skill you must know.
Embrace Your Uniqueness
No matter where they are or what they wear, photogenic people appear comfortable. But note the word, trustingly. It’s not because they’re more beautiful than the rest of the world, it’s because their beauty is less self-conscious.
Many people lack the confidence because they find faults on their face such as the gap in your teeth, the crow’s-feet that appear when they smile, or their stubborn hair. Rather than trying to hide what you consider your faults, embrace what makes you unique. Continue reading
Consumers have a wealth of information at their fingertips these days. Potential clients and employers rely heavily on your digital identity to make decisions. What your online presence says about you can be a deal breaker. Take your online reputation into your own hands rather than leaving it up to chance. Here are some tips on how:
A good place it starts is by doing a search of your name or business and see what comes up. Determine whether the first search results are representative of you and your brand. Do other people show up before you? Would it be easy to get you confused with another person or business? An easy way to do this is with a quality profile picture, putting your face to your name. Your profile picture is often times the first impression potential clients get of you, so you want to make sure it is the right impression. Professional business portraits will make you look polished and reputable in addition to establishing your identity. Continue reading
A good professional business portrait on LinkedIn (and anywhere else) is one of the most effective ways for you to stand out and market yourself. Just having a profile picture alone is enough to make your profile 14 times more likely to be viewed!
Wardrobe Is The Key
When considering what to wear for your headshot, it is best to consider what is appropriate for your industry. Someone in finance or law would probably be expected to wear a suit, while someone in advertising could wear something a little more casual and creative. Think about what you want to communicate about you and your organization. Wear clothes that support rather than distract from your face. Continue reading
In today’s competitive business and social environment success or failure can hinge on how well you are able to connect with your client base. Words go only so far in bringing your message to the market. Nothing out performs a well executed portrait’s ability to help you connect at a deeper level with your prospective clients. An unbelievable creative portrait can speak volumes. An image of you skillfully created brings you and your clients face to face like no other medium.
Traditional Corporate Headshot
Most traditional corporate headshots are of well-dressed and well groomed individuals. They give a sense of being an organized, structured, and professional company. Continue reading
When you think of headshots, you tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies.
A professional headshot is one of the most powerful and affordable pieces of your personal brand. A professional headshot is simply a ‘must-have’ for some professionals as they are a way of marketing yourself, branding yourself, getting your face in front of the general public. People are more likely to do business with those they know, like and trust. A polished professional headshot should portray what you want others think about you and your business. Your headshot should reflect professionalism, trustworthiness and friendliness. Continue reading
A great business portrait is a very valuable tool in marketing your visual brand. Your business portrait will project the image of your company as well as your professional services. Your business portrait should portray the image that you would like to project of yourself, your company and your brand. Not only should you have professional business portraits created for your company website, you also need to think about having the right image for the numerous other sites where your business profile is displayed. A great business portrait will build trust and enhance your professional image on your website, blog, Facebook, Twitter, Linked-In and other social media sites. Having multiple photographs is a great way for people to be able to see who you are and feel like they can connect with you.
The Importance of Having Several Business Portraits
Studies have shown that a first impression is built within the first 7 seconds of being seen. We tend to begin business relationships with people we have not met yet in this age of technology and digital profiles. With that being said, you do not have the luxury of missing an opportunity to make a good impression. This is where the power of a strong profile and portrait comes into play.
An amazing headshot will ensure that your audience receives your virtual handshake warmly and generates a positive impression. Below are 7 tips to ensure you make a great impression online to your prospective clients.
A good headshot makes the best first impression. If you are starting a new job, a new business venture, or a new role within your company, then it is time to update your business headshot. As a business professional, having an up-to-date headshot is a necessity.
Is A Professional Headshot Really Important?
As society has become more and more dependent on the internet for information, the use of images has become more important. Regardless of the need, most people turn to their cell phone or computer for the solution.
There are many different types of photography out there. The most common type of corporate photography is headshots and business portraits. Photography of business events and conferences, office interiors and exteriors, and employees on the job are also common subject matter. Corporate photographers are also used to cover a company’s involvement with a charity event or community. Corporate photographers usually focus on the three areas of photography listed below.
There are two types of photography that fall into this category. Posed and candid. Some clients request a shot of their CEO, team or even a combination in a posed manner, Continue reading