In this age of digital imaging and mobile phones, anybody can make the best of their business by taking fair snaps. The dilemma is that competition is intense and you need to take your pictures to the next stage and make the best of your ads. Professional photography is not only a perfect way to reach your viewers, but also to highlight the individuality of your brand and business.
Using Professional Photography
Photographs are easy for the viewers to reference. The emotional bond provides reassurance to your customers the you are someone they can trust right before they step in the door. Continue reading →
We’ve all heard the old saying you’re not getting a second chance to make a first impression, and it’s still real. But where these first experiences were made, what has changed. The easiest and fastest way to make a great first impression with your audience is a professional headshot (executive headshot, business headshot, business portrait, etc.). Your target market tends to buy from established individuals or businesses. Before you ever meet them, it’s easy to build trust and relationships in your customers ‘ minds today.
Google and other search engines have become the tools of choice for potential customers and prospective employers. An up to date and flattering, perhaps even creative, headshot is essential to putting your best face forward and creating a positive and confidence building first impression. You have probably noticed that Google posts people’s photos alongside their search rankings. One study concludes that an image in your search results increases click throughs by 150 percent. Thus the advantages to one’s personal branding by having a professional headshot attached to each of one’s social media pages are obvious. So once you have a professional headshot that you love, make sure you utilize it in all of your marketing channels. Continue reading →
Getting your photo taken can shake your nerves quietly, particularly if you don’t feel you’re photogenic. This problem is faced by many people, but there are ways to make you look your best. Standing in front of the camera and feeling good is a skill you must know.
Embrace Your Uniqueness
No matter where they are or what they wear, photogenic people appear comfortable. But note the word, trustingly. It’s not because they’re more beautiful than the rest of the world, it’s because their beauty is less self-conscious.
Many people lack the confidence because they find faults on their face such as the gap in your teeth, the crow’s-feet that appear when they smile, or their stubborn hair. Rather than trying to hide what you consider your faults, embrace what makes you unique. Continue reading →
A good professional business portrait on LinkedIn (and anywhere else) is one of the most effective ways for you to stand out and market yourself. Just having a profile picture alone is enough to make your profile 14 times more likely to be viewed!
Wardrobe Is The Key
When considering what to wear for your headshot, it is best to consider what is appropriate for your industry. Someone in finance or law would probably be expected to wear a suit, while someone in advertising could wear something a little more casual and creative. Think about what you want to communicate about you and your organization. Wear clothes that support rather than distract from your face. Continue reading →
You never want to make a bad first impression. Unfortunately, people will make judgement about you just by looking at your photo. It only takes about one-tenth of a second for someone to assess your photo and decide whether they trust you and want to work with you.
Your online appearance is critical. Potential clients are greeted with your online profile before they meet you. LinkedIn found that having a profile picture makes your profile 14 times more likely to be viewed by others, so it is for your benefit if you have a solid profile picture that accurately portrays who you are and lines well with your core competencies. Continue reading →