Helpful Tips for Taking Great Family Photos

family-photoTaking a family photo can be a little bit stressful. Getting all of the family members together, dressed nicely, and looking happy can be a chore, especially if you have small children. Even though it may not always be easy, you take your family pictures every year because you know it is worth it to document those special and candid moments. Below are some helpful tips to make your next family photo less stressful.

Choose The Right Location
You do not need to have a glamorous location to get a great family photo. A great family photo can be shot anywhere, even at home. When thinking about location, think about the activities you do as a family. Continue reading

The Importance of Creating Authentic Images for Your Brand

professional-photographyIn this age of digital photography and smart phones, anyone can take reasonable snaps to make the most of their business. The problem is competition is fierce and to make the most of your marketing you need to take your photos to the next level. Professional photography is a great way to not only engage your audience, but to also showcase your brand and company’s personality.

Using Professional Photography
Photographs are easily relatable for your audience. That emotional connection gives your users the reassurance that you are someone they can trust, even before they walk in your door. Continue reading

Black and White vs Color Photography

black-&-whiteMost people think of corporate headshots and business portraits in terms of full color. It is true that color portraits convey a richness and drama that grayscale images may not accomplish. But more and more companies are choosing to use black and white images on their websites.

What Are The Benefits Of Color Photography?
Color photography can be very useful, whether published in print or online. Color catches the eye. It is considered more appealing and attractive by many people than black and white. Color can convey the message of your story, webpage or headshot better, as well. If you are showing pictures of your new office or your new product, it would make sense to exhibit them in all their real, colorful existence. Color headshots seem to be the standard but there is still a need for a great black and white headshot. Continue reading

Why a Small Business Owner Needs a Professional Headshot

professional-headshotMost people will go through life without ever having to hire a professional photographer. Unless we are talking about wedding photographers, or portrait photographers who photograph our kids for school.

However, increasingly people are starting businesses from their homes and offices and are in need of a photographer. Perhaps they are starting a website to sell something, or have opened a service business and need images for a brochure and website. Using imagery of any kind these days is critical to a small business success as consumers have an increasing desire to interact and engage in various ways.

Hire A Professional Photographer
Hiring a professional photographer to shoot headshots of you is a responsible and reasonable investment. A professional photographer has access to the best equipment and is a skilled photo editor. On the most basic level, this means that you are guaranteed to get a good shot. Continue reading

Photography in Website Design

website photographyIf your business’s website does not visually command attention and give visitors a reason to stay, they will leave before your written content has a chance to make an impression. As technology advances, professional quality photography is becoming more and more crucial for all types of websites. Photography is your chance to portray what your business does, who you serve and most importantly, your identity as a company.

Here are some important tips to keep in mind when considering photography options for your website:

No Quality In Stock
Stock photography is abundant, decent in quality and relatively inexpensive compared to hiring a photographer. And it is usually pretty easy to find a stock photo that portrays what you are looking for. But stock photos are cold, generic, overused and pretty easy to recognize in today’s online environment. Using real photographs of your employees, products, services or location will go a long way in establishing credibility, especially if your competitors are just using stock photos. Continue reading

Get the Best Photos for Your Real Estate Website

real estateHiring a professional photographer versus shooting photos yourself. There are many things that real estate agents can agree upon, and one of these is that most people are finding their new homes via the Internet. It is absolutely essential for any real estate agent to advertise online if the agent wants to be successful.

Website
Once you have your website up and running, you need to provide as much information as you can to potential buyers. People are looking at homes and basing their opinions on the things that you write and the pictures they see. The pictures really do so much to make buyers want to see the property, so the best real estate agents hire professional photographers to take these pictures for the website and other forms of marketing. Continue reading

Professional Photography For All Occasions

Professional PhotographyProfessional photography is one of the best ways to capture memories and preserve photos with the highest quality to look back on for many years to come. There are many reasons to take professional photos, and if you have a big occasion coming up, one of the best things you can do is get in touch with Capitol Photo Headshots.

Business Photography
With the proliferation of business-oriented social media, such as LinkedIn and online portfolios that showcase your work, having a professional business photo or headshot is becoming more and more important.

Corporate Headshot
When your employees are your key resources, you need to make sure you present them in the best way. We specialize in corporate headshots of your staff. Working with a wide range of organizations, we know what it takes to promote your company with professional quality headshot portraits. Continue reading

The Importance of Your LinkedIn Profile Photo

profile photoLinkedIn is one of the best ways on the internet to promote yourself as a professional. Your LinkedIn page is like your very own personal online portal where you can list your achievements and accomplishments and details about your job experience and skills. This information is shared with everyone who you are connected with, as well as other professionals, headhunters, CEO’s and recruiters who might be looking for someone like you and stumble upon your profile. LinkedIn is also regarded as the second best way to get a job nowadays, second only to employee referrals. It is imperative that you know how to communicate your value to like minded professionals and employers and it all starts with your picture.

We all know, a first impression is a lasting impression. Your photo is a very important part of your LinkedIn profile for a number of reasons. When you meet a LinkedIn contact in person for the first time, they will be able to recognize you because of your photo. Continue reading

Things to Consider Before Booking Your Professional Headshot

headshotYour professional image says a lot about you and your brand. When you make an important decision to get your headshots done professionally, it shows the world you mean business. Since the rise of social media, audiences are vast and your headshot is the first impression you give to the people that find you online. But before you book your session, there are a few things to consider to ensure you get the results you want.

The Purpose Of The Headshot
Every headshot has a purpose, and you should figure yours out before you schedule a session. The purpose will often dictate your clothing, makeup and hairstyle choices, as well as the number and sizes of the images you may need. Make sure your photographer knows the reason behind your headshots so they can help you meet your expectations. Continue reading

Why Your Business Needs Professional Product Photography

product photographyProduct photography is a critical and essential investment for any business. The advertising and marketing world has always been visually oriented and even more so today. As it turns out, 90 percent of all information our brains process is visual. Our brains process visual information no less than 60,000 times faster than text, which is a major reason why we tend to remember 80 percent of what we see, but only 20 percent of what we read. To make your website, digital marketing, promotional materials, and print advertisements stand out, professional product photography is essential. There is only so much that can be said in words, and amazing photos of your products are the biggest influence behind your customers’ buying decisions.

Why Product Photography Is Important
In today’s visual world, where media is more influential in business than ever, it is impossible to sell your products or services without professional photos that complement your business’s style, show off the details of your product, and illustrate your products’ value. Product photography is valuable for a variety of businesses. Continue reading