A professional headshot is critical to your brand. You only have a few seconds to make a first impression when a potential client lands on your website or LinkedIn page. Facial recognition is wired deeply inside every human mind. Therefore, it is very much to your advantage to provide a headshot that people can identify with and remember you by. In today’s competitive market, your photograph should articulate your line of business and also define your personal and professional brand.
The headshot is your first impression. From your headshot, people will ask themselves:
• Is this someone I can do business with?
• How much experience does this person have?
• Do I want to hire or work with this person?
• Can I trust this person?
Hiring a professional photographer who has experience photographing headshots is incredibly important because they will take all of these elements into consideration. They will not apply the same technique to every client they come across, the photographer will make choices depending on your personal headshot needs. Continue reading