The Benefits of a Professional Headshot for LinkedIn

headshotLinkedIn has emerged as one of the most valuable tools for transitioning professionals. Yet the value of a professional headshot for one’s account has been one of the most overlooked details of the professional profile. When promoting your professional self online, be sure to show a serious representation of who you are in your professional profiles in order to accurately represent your brand.

Your LinkedIn profile picture should be a reflection of your personal brand. Would you ever show up to a job interview not looking your best? Well, that kind of what happens when you have a boring LinkedIn profile picture. Keep in mind that your profile will often be the first impression you make with a recruiter, hiring manager, or potential networking prospect. It is your 24/7 online introduction to anyone who views your profile. Continue reading

Why Your Company Needs Business Headshots

business-headshotSeeing a picture is a vital step in building an enduring relationship, whether a client or customer is considering a first time meeting, or maintaining a long-term relationship with you. People like to know who they are doing business with. Today, the internet allows anyone to research before they buy. A great headshot strategically placed on your website is a way to introduce yourself to a potential customer. It is the modern equivalent of a warm, friendly greeting extended as someone walks through your door. Conversely, poor headshots of you or your staff is a quick turn off. It shows lack of care about how you present your business to the world. This is your chance to make a great first impression.

Give Recognition
Every company gives recognition to their employees at one time or another. This is a perfect time to use headshots, put the photo of the employee of the month on the wall or send it out to the team via email. Put it in your corporate newsletter or send a beautifully framed print to the family with a letter recognizing their accomplishments. The uses of a great headshot are endless when recognizing employees. Continue reading

Tips on Getting a Perfect LinkedIn Headshot

linkedin-headshotYour LinkedIn page is often your first impression on potential employers or companies you want to do business with. No matter what your industry or whether you are freelance, employed or looking for work, a professional headshot on your LinkedIn page will increase your chance of success. LinkedIn is the world’s largest professional network. If you are not on it, you are missing out. And if you do not have a good profile photo, you are still missing out.

Why Your Headshot Needs An Update
If you do not have a good headshot, then you are not leaving a good first impression with potential clients, business partners, employers, employees, etc. These people need to know that you are three things, friendly, trustworthy, and professional. What better way to demonstrate that then through an amazing profile photo? It does not matter what you write in your profile, no one is going to take you seriously if your photo is amateur. So what makes a good headshot? Continue reading

Boost Your Brand with Professional Photography

photographyOne of the biggest factors of establishing your brand is image. As you have probably heard countless times, image is everything. Your brand images represent your core values and worth in the eye of the client and potential business partner. Working with Capitol Photo Headshots is a great way to ensure that you put your best foot forward and project the perfect persona for brand. If you are looking to position your brand professionally, it is a good idea to hire a true professional. Here is why:

We Understand Lighting
Having well lit photos will make a huge impact on the final image and in turn helps with your overall mission of communicating the message of your brand. Continue reading

Why Professional Real Estate Photography Is Important to Realtors

real-estate-photographyYou never get a second chance to make a first impression. It is no different for your real estate listings where that first impression is from the online images of your listings. With all of the competition on the market, it is important to have professional photos. There are many benefits of hiring a professional photographer and here are the top seven reasons why.

Impress Your Online Audience: A good professional photographer knows how to make the rooms look their best and make those images stand out and keep them in the “must see” list. Impress your online market segment with the best “curb appeal” possible. Continue reading

Look Your Best in Corporate Headshots

corporate-headshotHaving a headshot that is clearly representative of your best you will speak volumes about you and your business. Having an updated and professional looking headshot is essential Headshots that are done professionally allow you to humanize your brand and reflect the organization’s culture.

Hire A Professional
Do not assume you can create quality headshots with your standard point and shoot camera or phone. The photos they produce will not be high quality or versatile for your needs. The photos professionals capture are going to be the highest quality. Continue reading

Reasons for Corporate Headshots

corporate-headshotA professionally executed headshot or business portrait is essential. Corporate headshots are photographs a businessperson, with the focus being on the his head, face and shoulders. Professionals use them for business networking as individuals or as part of their company’s marketing materials to promote services or a brand identity.

Keep Current
Headshots that are updated periodically, such as every year or two, allow business professionals to show who they are right now, not an image from when they started their careers 20 years ago. Current headshots present a more honest and accurate depiction of whom their colleagues are dealing with. An updated headshot also gives the impression that an organization is keeping up with the times when it comes to doing business.

Marketing And Promotion
A corporate headshot can be used to promote a business or its representatives by adding a personal touch. Especially in industries where face to face communication is essential. Headshots can be used as part of a complete marketing and promotion package, such as on a business website, business cards, newsletters, email blasts and brochures. Continue reading

Difference Between Headshots and Portraits

portraitsA common question asked from clients is what is the difference between a headshot and a portrait? Headshot and portraits are two different types of pictures. Below is a brief explanation of the differences between the two.

Headshots are a professional representation of the subject for the desired use of the photograph. They are about marketing, branding and the business of your industry and are a visual representation of your competence and reputation. Headshots are a high-quality picture that captures the individual’s personality, but is primarily designed to look very clean cut. In this day and age of online living, practically everyone needs a headshot for their LinkedIn, Facebook page and website. Continue reading

Why You Should Invest in Professional Headshots

professional-headshotsMost people look at the pictures that they can take with their smartphone, run them through a simple editing program, and think that they have a high-quality image that they can use to market themselves or build their brand. It is universally known that a first impression leaves a lasting impression, this is why you want to make it a good one. Appearing professional in everyday life is important, but maintaining the same level of professionalism online is equally important.

Think About Your Future
Whether or not you decide to invest in that one great digital headshot could make or break an opportunity. If an employer views your profile and sees a professional headshot, they are likely to presume you are invested and serious about your future. This could prompt them to contact you for an interview, and if all goes well lead to an employment offer. Continue reading

Professional Headshot Backgrounds for Business Headshot

headshot-backgroundWhen it comes to choosing a background for your professional headshots, you have plenty of options. Ideally, you want a headshot background that does not draw any attention to itself. Headshots for creative professions may incorporate more drama, color, pattern and texture providing it does not take focus away from the subject.

Whichever background you decide to use for your headshot, make sure it helps convey the meaning you intend to capture in the end result you are after. Below are a list of background ideas for your business headshot.

White Background
Let us start with the standard. Most corporate headshots require a plain white background. The white background is clean and does not provide and distractions and the viewer’s attention is immediately pulled into the face in the image. Continue reading