Your realtor headshot is the keystone of your personal brand. If you are spending money to advertise your profile on places like Zillow Premier Agent or realtor.com, it is even more important.
Below you we will provide you with tips to ensure that your realtor headshot is sending the right message about your brand. That message should be that you are competent, trustworthy, and confident enough to help people through one of the most important decisions of their lives.
How To Look Trustworthy In Your Realtor Headshot
• Smile – People who looked happy in their photographs are viewed as more trustworthy. Studies show that people who smile in their headshot are seen as far more likable and influential than those that do not. Continue reading →
A professionally executed headshot or business portrait is essential. Corporate headshots are photographs a businessperson, with the focus being on the his head, face and shoulders. Professionals use them for business networking as individuals or as part of their company’s marketing materials to promote services or a brand identity.
Headshots that are updated periodically, such as every year or two, allow business professionals to show who they are right now, not an image from when they started their careers 20 years ago. Current headshots present a more honest and accurate depiction of whom their colleagues are dealing with. An updated headshot also gives the impression that an organization is keeping up with the times when it comes to doing business.
Marketing And Promotion
A corporate headshot can be used to promote a business or its representatives by adding a personal touch. Especially in industries where face to face communication is essential. Headshots can be used as part of a complete marketing and promotion package, such as on a business website, business cards, newsletters, email blasts and brochures. Continue reading →