The Power of a Professional Photo For Your Website

close up of businessman over icons with contactsA picture really is worth a thousand words. Through the skillful manipulation of environment and technology, the result can be an image that enhances the esthetic side of your website dramatically. More than ever, companies both large and small are realizing that photography is one of the most powerful marketing techniques there is.

Photos are being utilized in magazines, books, billboards, and other printed materials to evoke an emotional response in potential customers. Positive images can create a positive atmosphere for your website through facial expressions, lighting and movement. And emotions are important when it comes to making a purchase. If a potential buyer does not see any photos regarding a certain product or service, they may be inclined to feel a sense of distrust or even reluctance to contact the company. Continue reading

Make an Impact With Your Online Presence

Self employed woman or student working in a restaurantWhen running your own business, it is essential that you create a powerful online presence that makes a lasting impact on your audience. Potential clients are more likely to reach out and connect with you. You may not have a website, but there are now many online platforms where you can market yourself for little to no cost. Many even provide the same results you would get from a dedicated website. There is absolutely no reason to not have an online presence in today’s marketplace. So here are simple ways to create an impactful online presence.

• Professional Headshot
A professional headshot shows the face behind your business. A professional photo can be integrated into your entire brand and indicates the level at which you conduct business. Professional photographers can capture your personality and use the best angle and lighting to enhance all of your online profiles. Continue reading

Why Use Professional Photography for Real Estate?

man showing thumbs up over house backgroundWhen listing a home, real estate agents often think about curbside appeal, selling price, and the local market but too few agents spend enough time truly considering professional photography services. Today, home buyers are not starting their home search in an agent’s office. They are starting the home buying process online. To grab the most attention, earn the best price, and create home buying buzz, you need professionally staged real estate photography.

Create A Great First Impression
It is a known fact that today’s home buyers start their search online, but researchers have found that more specifically, home buyers spend the first twenty seconds looking at a home listing analyzing the home’s exterior shot. If your home has a lackluster exterior shot, most home buyers will not bother looking at other photographs or gathering other information about the home. Grabbing home buyers attention with an exterior shot that maximizes the home’s positive attributes and downplays any potential negatives through photography can instantly peak increase interest in a home. Continue reading

Why Dentists Should Invest in Professional Photography

Young Male dentist isolated on white.We have all heard the old cliché, “A picture is worth a thousand words”. In online marketing this is especially true. Investing in professional photography for your dental website is well worth the investment.

Is Your Dental Practice Website Visually Appealing?
Your website’s design and overall image is very important because a person typically decides if they like a website within the first 0.05 seconds of visiting it. Having great photos of you, your practice, and your staff can improve the quality of your website. Hiring a professional photographer provides unique imagery that makes your site stand out. It also gives prospective new patients a look inside your dental practice.

Earn Trust With A Doctor Headshot And About Us Section
Posting a professional headshot on your website of you, your team and your practice are very important. It projects the image and style you want patients and potential patients to relate to. The right photography builds a bond with the person viewing it and ensures all your marketing material looks like it is truly yours. Continue reading

Professional Business Portraits and Your Digital Presence

Business woman in an office. Crossed armsConsumers have a wealth of information at their fingertips these days. Potential clients and employers rely heavily on your digital identity to make decisions. What your online presence says about you can be a deal breaker. Take your online reputation into your own hands rather than leaving it up to chance. Here’s some tips on how: Continue reading

Capturing the Essence of Your Headshot with the Right Background

Handsome caucasian manThe most important thing to consider when getting a great professional headshot is to capture your authentic brand. That is our focus in every headshot session we do. We work with you individually to fully understand your brand and convey it in your final images.

Choosing the right background for photography adds depth to your photos and makes a big impact on the overall professionalism of your shoot. At Capitol Photo Headshots we offer several selections and work with you to pick the right background. Continue reading

Helpful Tips for Wearing Glasses to Your Portrait Session

Female business executiveIf you wear eyeglasses on a daily basis, you should wear them in your professional photograph, because it is how the world knows you. A great headshot captures the real you in a way that flatters and celebrates every unique part of you.

Whether shooting a business portrait for LinkedIn or photos for a website, glasses come up often in our shoots. And while they can be a great accessory for your next headshot, there are a few things that might help you to make your shoots with spectacles more spectacular!

Variety Rules: If you have more than one pair of glasses, we highly recommend bringing them. Variety is key as it will make you feel freer during your shoot and depending on their color and shape might bring out fascinating things about you with the addition of different angles, backgrounds and lighting. Continue reading

Corporate Headshots: Traditional or Modern

Happy female managerIn today’s competitive business and social environment success or failure can hinge on how well you are able to connect with your client base. Words go only so far in bringing your message to the market. Nothing out performs a well executed portrait’s ability to help you connect at a deeper level with your prospective clients. An unbelievable creative portrait can speak volumes. An image of you skillfully created brings you and your clients face to face like no other medium.

Traditional Corporate Headshot

Most traditional corporate headshots are of well-dressed and well groomed individuals. They give a sense of being an organized, structured, and professional company. Continue reading

Choosing the Right Attire for Your Headshot Session

Hispanic Businessman - Headshot PortraitThe primary purpose of a business headshot is to show to potential clients and associates that you are professional, reliable, trustworthy, and approachable. Looking approachable yet confident in a headshot all starts with what you decide to wear. If you wear clothing you do not feel comfortable in, it will show in your expression.

Clothing is the most important factor in your headshot, but it is definitely not the focus. When you wear proper clothing, it allows your face to command attention in the portrait and the clothing itself becomes secondary. As in life, wearing the wrong clothing takes center stage and takes attention from where you want it – on you, or in this case, on your face.

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